HTLroundtable black sea - snapshot 2015
24 Oct 2015
Radisson Blu Hotel Bucharest, 22 October 2015
Conversions and the flexibility of brands was one of the topics, amongst others, at the annual HTLroundtable black sea at the Radisson Blu Hotel Bucharest which was hosted by Andreas Martin and Jeffrey Scott from PKF hotelexperts Vienna. Just recently a residential section of the mixed use Radisson Blu complex, which is the HTL host hotel for many years, was successfully converted into a Park Inn by Radisson, while almost at the same time the former Howard Johnson hotel was repositioned as the new Sheraton Bucharest. However, in order to rebrand this property, Starwood accepted that some of the guest rooms only offer a size of 25 sqm, compared to the usual 32 sqm Sheraton standard.
Ventsislav Vassilev, Senior Partner at PKF Bulgaria, explained his role in an assignment for an Apart Hotel complex situated in a Bulgarian ski resort and kicked-off a lively discussion about the seasonality of resort destinations in the Black Sea region. While the summer season at the Black Sea remains short, accessibility is an important topic with no complete highway network in place, neither in Rumania nor in Bulgaria.
However, Radu Enache, Owner and President of Continental Hotels, a local hotel owner and operator with nine city hotels in Romania, confirmed – in accordance with STR benchmark figures – a better performance of his hotels in Bucharest in 2014 compared to 2013. He is optimistic that the remainder of 2015 will continue to show growing demand in the city (especially from national travellers) with occupancy moving back to 60% levels.
As is the tradition, HTLroundtable concluded with a dinner at the restaurant “La Bonne Bouche”, one of the many bars and restaurants in the old city centre of Bucharest situated a short distance away from the Radisson Blu. The food was accompanied by excellent white and red wine from the Dealu Mare wine region which is typically identified as one of the most important wine regions in Romania (with an area of about 400 square kilometres under the Southern Carpathians).
Download this article in PDF