HTLroundtable germany - snapshot 2016
31 May 2016
25hours Hotel Bikini Berlin, 25 May 2016
Like last year, around 40 hotel and tourism professionals met at the annual HTLroundtable Germany, which, as in 2015, took place in the “Freiraum” at the 25hours Hotel Bikini Berlin on Wednesday, 25 May 2016. The event was hosted by three members of the management team of PKF hotelexperts: Ulrike Schüler (Munich), Jeffrey Scott and Andreas Martin (both representing the Vienna office).
The very heart of the City-West of Berlin around the train station “Zoologischer Garten” and the mixed-use Bikini complex at “Zoobogen” seem to be an attractive location for “Boutique Hotels” in Berlin. “The Stue”, member of Design Hotels, opened in late 2012 with 78 rooms in the former Royal Danish Consulate and since then is known as a hideaway retreat, not only because of the somewhat hidden location, but also due to the fact that it now offers a private entrance for hotel guests to the Zoological Garden. The “Hotel am Steinplatz”, member of Autograph Collection, followed with a soft opening in late 2013 after converting a 100 year old former luxury hotel building, which was most recently used as a home for senior citizens, into an upscale art-nouveau style hotel with 87 rooms. After a 10-year planning and building period, the Hotel Zoo opened in late 2014 with 145 rooms. This turned the former run down “Hotel am Zoo” into another trendy boutique hotel, combining a clash of history with the modern age.
Also in 2014, the 25 hours Bikini Berlin opened and added another 149 rooms to a market which is still growing, both in demand and supply. According to Dennis Spitra, Business Development Manager at STR Global, Berlin´s Revpar further improved from + 4.5 % in 2014 to + 8.4 % in 2015 and is at + 8.1 % for the first quarter of 2016. This positive development in Berlin was not only influenced by a growing room occupancy (2015: 76 %; +2.3 %) but also by an increase in the average daily room rate (2015: € 94; + 4.6 %).
Michael Wünsch, General Manager of the 25hours Hotel Bikini Berlin, confirmed this positive performance also at his property, indicating that the total revenue reached € 15 mil (2014: € 13 mil ) in the second year of operation, with an occupancy of around 90 % (2014: 85 %) and an average room rate approaching € 140 (2014: € 120). And, as a side note, this performance is being achieved by a hotel with an average standard room size of around 20 sq m! Enough reasons for Dr. Peter Ebertz, Partner at Art-Invest, a real estate company who develops and owns hotels, to announce the start of construction of the first Ruby Hotel in Munich, which will open in late 2016 or early 2017 with 174 rooms. With their motto “lean luxury”, Ruby represents a new and upcoming boutique hotel operator in the German speaking market.
Towards the conclusion of the four hour discussion, Ulrike Schüler presented the results of the actual Budget Hotel Market Study published again by PKF hotelexperts Munich. Interesting enough, the definition of “Budget Hotel” is becoming as unclear as the definition of “Boutique Hotel”. With brands from A&O to Super 8 operating hotels in Germany, one may book a nationally classified three-star hotel and end up in a Meininger Hotel or Hostel near the airport of Berlin-Schönefeld, seek for “Premium Economy” at a Premier Inn, which just opened in Frankfurt am Main, or book a “lifestyle hotel” at the first German Moxy at Munich airport. Already a tradition, the participants met for a cocktail at the “Bakery” followed by a tour of the hotel and a “Balagan” style dinner at the roof-top restaurant “Neni”. To conclude: “we are open for monkey business” again next year in the spring 2017 at the next HTLroundtable Germany.
Carlson Rezidor hotel group
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