PKF hotelexperts to host Brand X-Ray session at IHIF 2017
01 Mar 2017
6 – 8 March 2017
Hotel InterContinental Berlin
PKF hotelexperts is again proud to be a sponsor of the IHIF which is again taking place at the Hotel InterContinental Berlin from
6 to 8 March 2017. We will be located at Stand 43. Our colleagues from Austria, Germany, Italy and the UK will be present and look forward to meeting with you during the event.
Once again, Michael Widmann, Managing Partner of PKF hotelexperts, will host the IHIF Brand X-Ray session - the interactive discussion focused on a review and "check-up" of four new hotel brands. The panel will be held in the Charlottenburg III room on Tuesday, 7 March 2017, from 15:00 to 16:00.
This year’s session, titled “What makes a brand a success and how to deliver it? An in-depth diagnosis of new brands and concepts in hospitality”, will examine four brands - Yotel, The Student Hotel, Zoku, prizeotel - based on the following criteria: investment costs, contracts, architecture/design, floor area/programming and competitive positioning.
The Brand X-Ray panel of experts, who will present their commentary and critique, is composed of Scott Antel, Partner, Berwin Leighton Paisner LLP, Erich Bernard, Owner, BWM Architects, Tarna Schmidt,
Managing Director, Pure Black Hotels GmbH and the session host and moderator Michael Widmann.
The Brand X-Ray sessions from previous years are available on YouTube - please watch the videos below.
Brand X-Ray session 2016
Brand X-Ray session 2015
Our team of experienced international experts will be on hand to talk to you about our service lines and bespoke advisory solutions designed to help develop successful hotel and tourism projects or help owners oversee their existing hotel assets. Please contact us through our website at www.pkfhotels.com, or directly via e-mail at [email protected] or [email protected]els.com to set up a meeting at IHIF 2017.