articles & publications - 29 07 2020
Disruption in the MICE industry: The challenges caused by COVID-19
While hotels and other tourism sectors slowly show signs of recovery, COVID-19 has perhaps taken the largest toll on the MICE industry which is expected to show even a more tempered come-back. The present crisis will also change how this industry works and conducts its business. In collaboration with Toleranca Marketing and based on various surveys they have conducted between March to June 2020, we take a brief and critical look at what the new normal will be for the MICE industry.